Simplicity is the ultimate sophistication. – Leonardo Da Vinci

In it’s simplicity, we find ourselves overwhelmingly charmed by the guitar centric nature of ETCHES new track. Focusing highly on non-traditional guitar structuring, and post-rock inspired lyrics, we’ve been won over with one listen of “The Charm Offensive.”

This single, coming out on the 24th of this month, has nothing complicated to it. Yes, the structure might not be something that you’re used to, something that may be more complex than your traditional pop tune. However, there’s no guitar solo. There’s no intricate sampling, looping countless clips over and over, endlessly. Quite the contrary. However, it’s laid back and unassuming nature will captivate your ears, asking you to hear more from this Liverpool based outfit.

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