Today ReverbNation, the leading marketing platform for musicians, announced the launch of ‘Sponsored Songs,’ a new online music distribution program that will give music fans access to unlimited free song downloads from 1,000 artists. Through this innovative pilot program, a passive advertisement is embedded alongside the album cover art that is seen by music fans when they play the song on their computer, portable device or phone.

What does this mean for the fans?

It means you have to go to and right now! I was browsing through the list this morning and there are actually great quality songs from not so well known bands. It is refreshing to see another effort by giant companies like Microsoft trying to show some light to the small independent artists. The websites will feature music from independent and mainstream Artists in the rock, alternative, hip hop, latin, and electronica genres. Music fans will be able to browse, sample, and discover music from established and emerging Artists that isn’t available anywhere else on the web for FREE.

Artists earn money, stay in control, and receive free promotion

Artists are paid for each qualified download, and are shown the exact advertisement for their approval prior to the campaign launch. “We treat Artists like we would want to be treated,” says Lou Plaia, vice president of artist relations at “We give them the information to determine if Sponsored Songs is a good fit for them. If it is, we equip them with turnkey tools to promote the song to their fans.”

Whether you love or hate Microsoft, this seems to me like a great way to discover new music. The Music Ninja is really loving it.

Via []

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