Better Give U Up
How do you define groove? No matter how it may appear, there’s an undeniable, intangible feeling tied to the term. The air between the notes plays an equal, if not more important, part than the music itself when structuring this phenomenon, and, before you know it, you’re bobbing your head and becoming part of the song. FKJ, a member of the outstanding French label Roche Musique, thrives within the lush soundscape that is his signature coordination of soul, electronic, and hip-hop influences, and “Better Give U Up” exists as yet another testament to his proficiency at creating essential grooves.
As a multi-instrumentalist, producer, DJ, and now vocalist, FKJ, short for French Kiwi Juice, certainly isn’t new to the scene, and the precise execution of his entire body of work to this point showcases an artist who has no trouble expressing his message with transparency and a genuine sense of passion that’s highly appreciated by everyone listening. “Better Give U Up” is a bouncy, boom bap centered creation that already has built high anticipation for his album on the way, and, as we’ve witnessed previously, it’s going to be a project to cherish.
