Troup
Always On Fire

If ever there were a moment where you felt like dropping everything, packing a small bag, and hitting the closest west-bound highway, it would come while listening to “Always on Fire.”

Crafted by LA-based rockers Troup, this tune has a classic air surrounding it, one that’s truly worthy for the open road. With a buzzing combination of both classic and modern rock elements, it’s engaging across both verses and choruses, urging you to tap the steering wheel, nod your head, and sing along. But, before you slip into a daydream about an epic road trip, let’s get you caught up to speed on how this act came to be.

After performing as the frontman of Brit pop-punk act Crashland, and performing with the likes of Coldplay and Queens of the Stone Age in the UK, Alex Troup headed west to Los Angeles. While browsing some vinyl bins at Ameoba Records, he incidentally met producer/keyboardist Evan Beigel, and the act was born out of a love for 70s’ rock, analog synths, and Brit pop. Members Graham Roby, Claudio Tristano, and James Jannetty completed the now five-piece, which then put out tracks that received loved by tastemaker radio stations like KCRW, KCSN, and BBC Radio.

Their latest EP, Mercury and Gold, is set to release later this month, and we have an exclusive sneak peek at the official music video for “Always On Fire.” Check it out below, then make sure to RSVP to their EP release party, which takes place on October 24th, at the Hi Hat in Los Angeles.

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