Author Archives: Blas Yaselli

Sego – Once Was Lost Now Just Hanging Around [ALBUM PREMIERE]

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With the cyclical nature of music, there are bound to be sounds that keep crawling their way into our present day. How can you not savor something that is already familiar, that just feels like a small piece of home or a bite of your mom’s favorite dish that you only tried years after moving out and surprised yourself in shame that you had forgotten how delicious it tasted? Often times, however, these sounds and their creators exhausted themselves trying too hard to pay tribute to their predecessors, that unfortunately miss the mark completely. One thing is to revisit the past with a modern take, and another is to include the fading memories that also made them forgettable. Fortunately for this world, the Los Angeles-by-way-of-Provo duo Sego, have created an immersive experience of collected sounds that challenge what you once knew, while still disrupting what you know today.

Within minutes of entering the biosphere of their debut album, Once Was Lost Now Just Hanging Around, depicted by lightly controlled undertones of the 90s indie rock scene, euphoric synthesized notes and vocals masked with distorted frequencies, Sego establishes itself with the intro track “Obscene Dream”. Personally, the song gave me goosebumps and not because of the production quality, which is remarkably clear and balanced, or their infectious choruses (that are just as catchy as wearing Toms in 2012), but because it frightened me a little to write this review. I couldn’t find words to properly define them. How can you properly define Sego and this precise album? And the longer you spend listening to each track, you come to realize that you don’t. You don’t need to define it to make sense of it. While the intro track might sound like a remixed, more distorted version of early Two Door Cinema Club songs, the following, ‘False Currency’ is reminiscent of a more sporadic Cake with statement-like lyrics that now live in a post-millennial world.

Yet among all the different directions Sego finds itself going, the most appealing quality of the album is undoubtedly its constraint. As eclectic and sometimes even as random as their music appears on the surface, it is apparent in calmer tunes “Stars” and “Fool Around” that they understand the spectrum of music they can deliver. Some tracks find themselves pushing the envelope of what the ears can handle, challenging our own perception of the genres we know, while others are simply smothered with beautiful harmonies, making them a breeze to consume. “Wicket Youth” shines as an example of a delightfully bright indie-electro-pop, mid-summer poolside anthem with enough inherent joy to make you want to do cartwheels.

Ultimately, Once Was Lost Now Just Hanging Around feels like a meticulously ordered playlist of Sego’s own music, which today, is accompanied by the delightfully bizarre animations of from renowned GIF artist Gustavo Torres (a.k.a – Kidmograph). It opens up with robust musical elements meshed and layered together over synthesized blips, kicks and riffs to establish a form of authority that then carries over the rest of the album. Just because they can create these extended experimental experiences, doesn’t mean that is all they will do. What follows is an exciting journey deeply rooted in genuine sounds, nostalgia and inducing a completely new fascination for the married genres they have fused together.

Once Was Lost Now Just Hanging Around, will be out March 4, 2015, in North America and May 6 in UK/Europe.

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Cadence & Cause x The Music Ninja

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When TMN Co-Founder Clayton Warwick first came up with the idea for Cadence & Cause, we all rallied behind him in support. The fusion of music and charity has always been a big part of the industry, from “We Are the World” to artists donating portions of their ticket sales to their charity of choice. But, we had yet to see someone bring the two together in a way that carries the passion and dedication we know Clayton is capable of.

If you’re not familiar with this platform just yet, you’ll want to start digging in sooner rather than later. The site offers a selection of exclusive music, merch, memorabilia, and experiences from artists you know and love. Each time you enter a sweepstake or pick up a new shirt from the site, you’re benefitting one of the many charities they’ve curated.

We’re not an official partner, nor are we monetarily invested, but we are, in a way, related. It’s easy to look at The Music Ninja and Cadence & Cause as cousins, both in the ever-growing family tree that is the music industry. With that in mind, we wanted to showcase some of the incredible work they’re doing. So, for the next thirty days, you’ll be given an inside glimpse at some exclusive content from both the musicians that support this initiative and the charities that are supported.

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[TMN NEWS] Clayton Warwick’s Five Year Anniversary as a Ninja

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Hello Ninjas! I just wanted to take a break from our usual posts to say something that means a lot to me. The Music Ninja turned 6 years old this year and while we may already be potty trained (with a few accidents here and there), we know there is so much more room to grow and mature as a music loving publication.

However, early on in Music Ninja history, Clayton Warwick came along. It was immediately apparent the kind of impact Clayton would have, not just on the site, but on my life as well. Through pure love for music and making fun of the state of the music industry on a daily basis, a friendship was born and partnership came next. His enthusiasm for the music scene, our own ninja team and all the things that come with it seems to grow even more on a regular basis. I am incredibly proud and honored, both personally and professionally, to also have him in my life on a regular basis and I know everyone in our team feels the same way. Today we celebrate Clayton’s five-year anniversary at The Music Ninja. Five years of writing genuine and thorough posts, thoughtful no BS interviews and mentoring every new writer. Five years of fighting when things have been tough and five years of celebrating every single accomplishment. Thank you Clay, for all that you do. I love you.

If you have a minute today, let’s blow him up on twitter (or facebook) and congratulate him on five fantastic years and many more to come.

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[Secret Ninja Pass] This Week at Beta – 9/10 – 9/12

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Alright, ninjas. We’ve been hooking you up with free entry to Beta over two years now. We know you’ve had some epic times, catching some of the most legendary talent EDM has to offer, and we’re on board to keep this thing going. So, we’re once again giving you an opportunity to check out the best night club in North America for free. What all do you have to do to get in? It’s pretty damn easy. Just follow these steps:

– Head to the front door and enter the club before 11 pm
– Show this post to the cashier (Valid for 21+ only)
– The deal is valid for tonight and Saturday only. If you want to catch Doctor P, you should pick up tickets here.

See you on the dance floor.

Skylab Satellite Pre-party - 9/10
’Stafford Brothers – When You Feel This ft. Jay Sean & Rick Ross’
Mija - 9/11
’Major Lazer – B2GETHER (MIJA REMIX)’
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[Secret Ninja Pass] This Week at Beta – 9/3 – 9/5

beta-super-pass

Alright, ninjas. We’ve been hooking you up with free entry to Beta over two years now. We know you’ve had some epic times, catching some of the most legendary talent EDM has to offer, and we’re on board to keep this thing going. So, we’re once again giving you an opportunity to check out the best night club in North America for free. What all do you have to do to get in? It’s pretty damn easy. Just follow these steps:

– Head to the front door and enter the club before 11 pm
– Show this post to the cashier (Valid for 21+ only)
– The deal is valid for tonight and Saturday only. If you want to catch Doctor P, you should pick up tickets here.

See you on the dance floor.

Bingo Players - 9/3
’Bingo Players – Curiosity’
Doctor P - 9/4
’Bubblehead’
TENSNAKE - 9/5
’Tensnake – The Walk’
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The Music Ninja + Hype Machine.

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I am Blas Yaselli, founder of The Music Ninja. It is unfortunate that I feel forced to write this post, but at the end of the day, The Music Ninja is my pride, my joy, and my baby. As a proud parent, I will do ANYTHING to protect it.

I will keep this short because there isn’t really much to say.

Recently, Hype Machine was made aware that there are PR companies and labels trying to infiltrate themselves into music blogs in hopes of pushing their artists. They are making an effort to crack down on this, and I support that.

A month ago, they approached us and expressed some concerns about writers within our team. Someone got singled out; a person had only posted nine times in four months, with each and every post vetted and enjoyed by our internal team. Regardless, evidence was gathered and we dealt with the party involved.

Following an internal investigation, we identified an additional account that warranted removal.

Case closed! (we thought)

We felt good about the situation, as well as our relationship with the Hype Machine.

As such, it came to us as a complete surprise that yesterday, Hype Machine stopped indexing the site we’ve worked so hard to build over the past six years. After a few heavy sighs and conversations with Hype Machine, it all came down to a person using a pen name, a practice which is otherwise commonplace in journalism and writing. Again, we understood their concern, but there was nothing we could do about it.

In light of that, I want to publicly disclose our system for publishing new music.

Only five Ninjas on our entire team have the ability to publish a post, all of which have multiple year tenures with our site. Their job is to filter submissions by other contributors, and ensure that we continually bring you the latest and greatest music.

So what happens next? Well, we are still optimistic and hope for a positive resolution in the near future.

Are we banned from Hype Machine? No.

Did Hype Machine stop indexing us? Yes, but we are working on fixing that.

Are we irritated with the nonstop drama and rumors flying around? Yes. We graduated high school over a decade ago.

Will Hype Machine index us again? That will be determined by what we do next. So what’s next?

Even though we wholeheartedly love and appreciate every post that each Ninja has written through the years, we have to make some changes. Despite people not wanting an onslaught of press release emails, IMs, texts, tweets, and smoke signals, all authors will be listed by their full name. We are also going to roll out detailed author pages with links to people’s social media (twitter/facebook or whatever they are comfortable with). This way, everyone is completely accounted for and there’s absolutely no confusion with who everyone is within our team.

The Music Ninja and Hype Machine go way back. We’re consistently ranked one of the top blogs on their site, and were even featured as blog of the month within our first year of being online. Not to mention all our wonderful fans that ONLY listen to us on their system. We want no drama and understand their concerns, which is why we are taking steps to address them.

Thank you for everyone who has sent words in support. We hear your concerns and we are working to make the universe whole again. And for people that listen to us on SONOS… My heart goes out to you because that is how I listen to my own baby.

Here’s to discovering new music. Every. Damn. Day.

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The Eiffels – More [TMN PREMIERE]

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The Eiffels
More

With a vividly playful and melodic start, “More” delivers an energetic yet nostalgic approach to post 80’s synth rock, something this Los Angeles trio knows how to execute. A follow up to their previous single “I Did It Now“, this second release containing thriving power chords and anthem like lyrics, builds on top of their current momentum. Some people have described their sound to be somewhere between Phoenix and The Killers, and while there is an absolute truth to that, I like to believe they came from the Breakfast Club soundtrack.

The Eiffels is set to release their debut EP this spring, having worked with producers Ethan Kaufmann (Wild Party) and Will Brierre (The Killers, Neon Trees, Walk The Moon, Imagine Dragons). And with a massive U.S. tour starting this May, it is obvious you will hear more of them in 2015.

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